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2024Journal
The coping strategies in fitness apps: a three-stage analysis with findings from SEM and FsQCA
Xu, X.; Tayyab, S. M. U.; Jia, Q.; Wu, K.
Internet Research, 34(3), 1046–1076 · https://doi.org/10.1108/INTR-07-2022-0554
2024Journal
Exploring the dual routes in influencing sales and adoption in augmented reality retailing: a mixed approach of SEM and FsQCA
Xu, X.; Jia, Q.; Tayyab, S. M. U.
Internet Research · https://doi.org/10.1108/INTR-06-2023-0438
2024Journal
Exploring the stimulating role of augmented reality features in E-commerce: A three-staged hybrid approach
Xu, X. Y.; Jia, Q. D.; Tayyab, S. M. U.
Journal of Retailing and Consumer Services, 77, 103682 · https://doi.org/10.1016/j.jretconser.2023.103682
2022Journal
Exploring the gamification affordances in online shopping with the heterogeneity examination through REBUS-PLS
Xu, X. Y.; Tayyab, S. M. U.; Jia, Q.; Wu, K.
Journal of Theoretical and Applied Electronic Commerce Research, 18(1), 289–310 · https://doi.org/10.3390/jtaer18010016
2024Journal
Investigating Social Streaming App Dependency: A Mixed-Methods Analysis
Xu, X. Y.; Tayyab, S. M. U.; Luo, X.; Leed, F. C.; Jia, Q.
Journal of Intellectual Capital, 26(2), 304–326 · https://doi.org/10.1108/JIC-04-2024-0113
2023Journal
The exploration of customization in augmented reality from the affordance lens: A three-stage hybrid approach
Xu, X. Y.; Jia, Q.; Tayyab, S. M. U.
Technological Forecasting and Social Change, 194, 122729 · https://doi.org/10.1016/j.techfore.2023.122729
2023Journal
A multi-model approach for the extension of the use and gratification theory in video game streaming
Xu, X. Y.; Tayyab, S. M. U.; Jia, Q.; Huang, A. H.
Information Technology & People, 38(1), 137–179 · https://doi.org/10.1108/ITP-08-2021-0628
2021Journal
The Investigation of Mobile Health Stickiness: The Role of Social Support in a Sustainable Health Approach
Yin, M.; Tayyab, S. M. U.; Xu, X. Y.; Jia, S. W.; Wu, C. L.
Sustainability, 13(4), 1693 · https://doi.org/10.3390/su13041693
2021Journal
How the intensity of the immersive experience impels the extent of Social Streaming App dependency? An empirical assessment with mediation and moderation effects
Xu, X. Y.; Tayyab, S. M. U.
Telematics and Informatics, 63, 101661 · https://doi.org/10.1016/j.tele.2021.101661
2021Journal
How the live streaming commerce viewers process the persuasive message: An ELM perspective and the moderating effect of mindfulness
Gao, X.; Xu, X. Y.; Tayyab, S. M. U.; Li, Q.
Electronic Commerce Research and Applications, 49, 101087 · https://doi.org/10.1016/j.elerap.2021.101087
2020Journal
Hierarchical value-attainment paths of CBEC consumers: a means-end-chain perspective
Xu, X. Y.; Tayyab, S. M. U.; Chang, F. K.; Zhao, K.
Internet Research, 31, 699–736 · https://doi.org/10.1108/INTR-10-2019-0397
2025Conference
Curating Communication, Organizing Opinions: The Role of Corporate Social Advocacy in Contentious Digital Public Discourse
Tayyab, S. M. U.; Vaast, E.
ICIS Proceedings 2025 · Submitted (status on original website)
2025Conference
From Attention to Activism: Demystifying Corporate Engagement in Digital Issue Arenas
Tayyab, S. M. U.; Vaast, E.
Academy of Management Proceedings 2025 · Accepted (status on original website)
2025Conference
Understanding Communication Interdependencies in Corporate Sustainability Discourse Contact
Tayyab, S. M. U.; Vaast, E.
AMCIS Proceedings 2025 · Accepted (status on original website)
2024Conference
Balancing on a Digital Rope: How Large Corporations Engage in Digital Framing to Navigate Hashtag Activism
Tayyab, S. M. U.; Vaast, E.
ICIS Proceedings 2024
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